Sydney Sweeney places item between her legs in latest racy lingerie snaps

Sydney Sweeney has shared even more sizzling new photos from her SYRN lingerie line as the Seductress collection launches next week – as she continues to grow the brand

Sydney Sweeney has left little to the imagination in scorching new photographs from her latest SYRN photoshoot showcasing her Seductress collection, which launches next week.

The 28-year-old film star showcased the fresh pieces, crafted from delicate pink and ivory lace, across a series of Instagram uploads. In one shot, she stuffed a red rose between her breasts, featured the same scarlet bloom positioned between her thighs in her boldest marketing move yet for the intimate apparel brand.

“All eyes on The Fantasy Bodysuit. We’re adding two new colours of this best-seller: Pillow Fight and Pout,” the caption read.

“Meet The Starlet Halter Unlined Bra in colour Pout. Made with the same lace and fit from our best selling Show Off Bra but with a new halter look,” another post announced.

It continued, ‘Seductress Drop 2 arrives 3.24.26 at 8 AM PT.’

A follow-up post added: “The lace bras, thongs and corset you couldn’t stop wearing are coming back in new colours along with new silhouettes you’re about to be obsessed with.’

Her underwear brand has proven hugely successful. Last month, the actress revealed on her official Instagram account that the collection ‘sold out in HOURS!! We’re working on a restock soon. I’m so grateful. I love you allll.’

The performer has employed savvy promotion tactics for the launch, posing for sultry photographs and executing a publicity stunt at the Hollywood sign.

This follows reports that Sweeney is allegedly considering expanding into the cosmetics industry. The actress is believed to have submitted a trademark application suggesting her upcoming ventures.

According to WWD, trademark lawyer Josh Gerben has highlighted a submission to the US Patent and Trademark Office from January 16 for Syrn concerning skincare items, beauty care preparations and cosmetics.

No particular product titles or innovations were specified in the paperwork.

Sweeney revealed her vision for the brand, emphasising she wanted to guarantee every item fits properly and suits a “gorgeous variety of body shapes.”

She tolf Cosmopolitan magazine: ‘My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I’m always like: ‘I want to see it on every body.’ I can’t be the only model. I need to make sure everyone feels really good in it …

“If I wouldn’t wear it, I wouldn’t want to make it.”

SYRN seeks to compete with Kim Kardashian’s Skims and Rihanna’s Savage x Fenty. It’s available in 44 sizes, and is divided into four categories: Comfy, Playful, Romantic, Seductress.

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