GMB’s Susanna Reid and Ed Balls take cheeky swipe at BBC Breakfast live on air

Good Morning Britain hosts Susanna Reid and Ed Balls joined regular commentators Gillian Keegan and Kevin Maguire as Yvette Cooper’s morning TV preference sparked a cheeky live moment

The stars of Good Morning Britain launched a surprise dig at their BBC rivals.

Presenters Susanna Reid and Ed Balls were back in the ITV studio to deliver the day’s major stories from across Britain and beyond. Later in the programme, the hosts were joined by regular contributors Gillian Keegan and the Mirror’s Kevin Maguire.

As the segment wrapped up, Susanna brought up a recent confession from Ed’s wife, Yvette Cooper. Susanna said: “Before we go, the Foreign Secretary’s preference for what she watches in the mornings. [She] was grilled. Her name’s Yvette Cooper. I’m not sure if you know, but she’s related to someone we sit with every morning.

“The Sun’s political editor, Jack Elsom, asked the Foreign Secretary the big question in an interview with The Sun,” she continued, with Ed asking: “Did he?”, reports the Mirror.

Susanna replied: “Yes,” before adding: “And the biggest question was, ‘Does she prefer to watch Good Morning Britain or anything else in the morning?’ Let’s have a look.”

The footage was then shown, with the reporter asking: “BBC Breakfast or GMB?” with Yvette responding: “I’d get into real trouble, wouldn’t I? So, I’m going to have to say GMB, aren’t I? Because otherwise I’d be in real trouble when I get home.”

Back in the studio, Ed cheekily remarked: “What? Bit grudgey if you ask me. Come on, Yvette. If that’s all you can do, you might as well go and watch BBC Breakfast.”

A shocked Susanna immediately interjected: “No, no, no.” Kevin continued: “Don’t punish her that way!” with Gillian observing: “She’s loyal!”

Ed proceeded: “She’s travelling around the world and she misses her sleep… She misses her sleep, so a bit of BBC Breakfast in the morning, you know.”

Kevin seemed to complete Ed’s thought, declaring: “[It] would send her to sleep ohhh!”

Meanwhile on today’s GMB, Susanna and Ed discussed the surge in online fraud. Trading Standards insists Meta must take greater action to shield people from internet scams in another call for stricter oversight of social media giants.

Approximately 15 billion fraudulent advertisements surface on Facebook daily, with Meta generating billions of pounds annually from such content. Consumer organisations argue criminal networks are targeting users while the government should increase pressure on major technology firms.

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